The Lead Generation Workshop · Burlington, ON + Online

Spend 2 days building a lead engine your business owns

A hands-on workshop for established Canadian service businesses. You'll build your own Meta and Google ads, landing pages and follow-up in the room with us, then get six months of expert support while it runs.

See if it's a fit for your business →

2 days, live and hands-on 6 months of expert support You own every account and asset

A note from Mitch

Why we're teaching companies to stop paying marketing agencies

400+companies I've worked with on marketing

200+where we placed an assistant inside the business

$5M+in paid media spend

In more than 200 of those companies, KeyPlayers had an assistant working right inside the business. That put me in the room for the marketing. I saw the reports, consulted on the strategy, and helped build the ad sets and the creative.

And I kept seeing the same thing. Owners paying $3,000 a month or more on a retainer for work they couldn't see into and couldn't check. The prices people charge for this are absurd.

So we're giving you everything. The frameworks, the templates, the scripts and the exact way we build campaigns. You'll spend two days building your own marketing system with us, generating and qualifying your own leads, and you won't need to pay another retainer to keep it running.

Mitch ConquerFounder, The Founders Floor

Upcoming dates

In-person workshops, every other weekend

Two full days, Saturday and Sunday, in Burlington, Ontario. We'll lock in your weekend on your call.

Two ways to join

In person

Burlington, Oakville and the GTA

Two full days in the room. You bring your laptop and your accounts, and our team walks the floor giving over-the-shoulder help until your campaigns are built.

Online

Live, from anywhere

The same curriculum delivered live online across Canada. General service business cohorts, with industry-specific cohorts for mortgage, home services, real estate and clinics on the way.

How it works

Build it in two days. Get help for six months.

2-day workshop

Live, hands-on implementation. You build your offer, ads, landing page and follow-up on your own accounts while we teach.

6 months of support

Expert-led calls, troubleshooting and optimization sessions, plus a community of owners doing the same work, all inside ROAM.

Private resource library

Ad frameworks, campaign templates, scripts and SOPs you can reuse, hand to your team, or come back to whenever you need them.

What we teach

The six skills behind every lead you'll get

Everything you need to understand how your business acquires customers, and to make better calls about growth.

Strategy and offers

Know your customer, build an offer worth responding to, and work out what you can profitably pay for a new customer.

Paid advertising

Build, launch and manage Meta and Google campaigns yourself.

Creative and messaging

Write hooks, make ads and shoot simple videos that get the right people to stop and click.

Funnels and automation

Landing pages, lead capture, CRM workflows and automated follow-up that run without you.

Sales and conversion

Qualify leads, book more appointments, and turn more inquiries into paying customers.

Tracking and optimization

Measure real revenue from your ads, fix what's underperforming, and scale what works.

We use AI tools wherever they make the build faster and easier.

Who it's for

Built for established service businesses

A good fit

You run a service business doing roughly $500K to $5M+ a year.
You're paying an agency every month and can't tell what's working.
You want to understand how your business gets customers.
You want to own your ad accounts, pages and data.
You're happy to run it yourself or hand it to someone on your team.

Probably not yet

You haven't landed your first customers.
You want someone else to do all of it with zero involvement.
You're looking for a pre-recorded course to watch later.

What you leave with

A system you understand and own

You can run it yourself or delegate it with confidence.

01An offer and acquisition cost target built on your own numbers

02Meta and Google campaigns built and ready to launch in your accounts

03A landing page, lead capture and CRM follow-up you set up yourself

04A booking and sales process for the leads that come in

05Tracking that ties your ad spend to actual revenue

06Six months of expert support to tune it all as it runs

Founder

Mitch Conquer

I've worked with 400+ companies on their marketing and been behind $5M+ in paid media spend. I'm also the founder of KeyPlayers, a remote staffing and operations company that's placed assistants inside 200+ businesses.

The owners we work with keep telling me the same thing about marketing. They're paying for it every month, and they can't explain what it's doing or what they'd do if the agency disappeared.

The Founders Floor is how we fix that. You learn how your business gets customers, you build the system with us, and you leave owning it. If you'd rather not run it yourself afterwards, we can help with that too.

Still have questions?

Frequently asked questions

How does the workshop work?

You spend two days with us, in person or live online, building your lead generation system on your own accounts. We teach a piece, you build it, and our team helps you get unstuck as you go.

After the workshop you get six months of support: expert-led calls, troubleshooting, optimization sessions and a community of owners in ROAM.

What support do I get afterwards?

For six months you can join expert-led calls to review your campaigns, fix technical issues and improve results. You'll also have the private resource library and a community of other business owners working through the same steps.

Is this a pre-recorded course?

No. The workshop is live and hands-on. You build your system during the two days with our team helping you.

What if I'm not technical?

Most owners who come aren't. Everything is taught step by step, and the support calls are there for the moments you get stuck.

Can't you just do it for me?

The workshop is about you understanding and owning the system. Nobody knows your customers or your service better than you do.

That said, if you'd rather hand the day-to-day to someone once it's built, our sister company KeyPlayers places trained remote marketing assistants and operators who can run it. That's completely optional.

Will this work for my industry?

It's built for established service businesses. We also run industry-specific online cohorts for mortgage professionals, home services, real estate and clinics. Apply and we'll tell you honestly whether it fits.

How much do I need to spend on ads?

It depends on your numbers. In the Strategy and Offers module you'll work out what you can afford to pay for a customer, and we'll help you set a starting budget from there.

Can I bring someone from my team?

Yes, and it often makes sense to bring whoever will run the system day to day. Let us know in your application and we'll go through the options on your call.

What if I'm already running ads?

Great. You'll go through the same process with your existing campaigns, tighten what's there and fix the gaps in tracking and follow-up.

How much does it cost?

We go through pricing on your call, once we know the workshop is the right fit for your business.

Own your marketing. Generate your own leads. Own your growth.

Apply in about two minutes and we'll be in touch to talk through your business.

Apply for the workshop →